We integrated local community outreach into our marketing strategy by supporting events and initiatives that aligned with our values. This included sponsoring the JCEO Golf Tournament to benefit their Backpack Program, participating in a kickball tournament supporting breast cancer research, and outfitting a local little league team with uniforms. We also created a dedicated community page on our website to highlight the organizations and causes we support each year, reinforcing both transparency and local engagement.

Beyond sponsorships, we participated directly in community activities, such as exhibiting at the Rustic Pines Bridal Show and serving as guest speakers at the Adirondack Young Professionals Professional Development Series on entrepreneurship. These opportunities positioned our brand not just as a service provider, but as an invested community partner. To support these initiatives, I developed marketing materials, including flyers, trade show signage, and event advertisements, that showcased our community-first approach while strengthening brand recognition.