The CCT needed to increase awareness of its events — ranging from academic conferences to community forums — and reach both students and professionals. The goal was to make the events feel engaging, credible, and accessible while positioning the center as a hub for innovation and applied learning.
Incorporated QR codes linking to the CCT website and Facebook page, bridging physical flyers with digital engagement.
Visually mapped out the semester’s marquee events with bold dates and clear directional flow.
How:
Used a bold red background aligned with SUNY Plattsburgh branding for instant recognition.
Organized events in a timeline format to clearly communicate sequence and encourage long-term participation.
Integrated QR codes for convenience and measurable engagement
Impact:
These flyers made event marketing more cohesive and accessible, increasing engagement at multiple touchpoints. The QR codes provided an easy conversion path, turning awareness into active participation.