Recruitment for specialized programs like Cybersecurity Management requires not just visibility, but also clear articulation of value. The aim was to communicate what students would learn, career opportunities, and the hands-on, leadership-focused approach of the program.
Highlighted certifications, career paths, and program features.
Explained core cyber safety practices (passwords, phishing, account protection) in a student-friendly way. (Outside)
Explained core cyber safety practices (passwords, phishing, account protection) in a student-friendly way. (Inside)
How:
Blended imagery of real students, technology, and cybersecurity motifs to make materials relatable and aspirational.
Organized information into scannable sections: “What You’ll Learn,” “Key Features,” “Want to Learn More?”
Used calls-to-action with QR codes to drive deeper exploration.
Impact:
These pieces strengthened program awareness by clearly connecting the degree to real-world opportunities. They also positioned CCT as both an academic and practical resource for cybersecurity leadership.