In 2020, Hannah sought to elevate her brand with a refreshed logo and stronger visual presence on social media—all while navigating the challenges of the pandemic. I redesigned her logo, giving it a more polished and modern look, worked on her copy for her social media posts, social graphics, and developed a structured social media marketing plan focused on consistent, engaging content.

Since she preferred to grow her audience organically without paid ads, I crafted compelling graphics and posts, ensuring she had at least one high-quality post per week. Through this strategy, her social media following grew by approximately 200 followers between 2020 and 2021, strengthening her brand’s online presence despite the difficult market conditions.