In 2020, I partnered with stylist Hannah Phaneuf to elevate her salon brand with a refreshed logo and stronger visual presence on social media—all while she navigated the challenges of the pandemic. I redesigned her logo to give it a polished, modern look, developed a structured social media marketing plan, and created engaging copy and graphics to maintain consistent, high-quality content.

Since she preferred to grow her audience organically without paid ads, I focused on crafting compelling visuals and messaging that built steady engagement. Between 2020 and 2021, her following grew by approximately 200 people, strengthening her brand’s online presence despite difficult market conditions.

While Hannah has since closed this brand to launch a new salon venture, this project remains a strong example of my ability to adapt strategy to client goals, build authentic engagement, and help businesses grow in challenging times.