Project Overview:
The Adirondack Advantage Team needed a website that reflected the professionalism of a high-performing real estate team while still feeling approachable, local, and human.
The original site had strong content and visuals, but the experience felt fragmented. Key information was spread across pages, calls to action were inconsistent, and trust-building elements like reviews and contact pathways were underutilized.
The goal was to create a more cohesive, intuitive experience that guides visitors clearly whether they’re buying, selling, or simply exploring their options.
What We Did:
Refined the overall visual system to create consistency across pages
Reworked hero sections to clearly communicate value and next steps
Improved content hierarchy for easier scanning and navigation
Added and integrated client reviews to build trust and credibility
Streamlined contact pathways to reduce friction and increase conversions
Enhanced listing presentation to better support browsing and decision-making
Cleaned up the footer to improve usability, compliance visibility, and brand continuity
Rather than a full rebuild, this was a strategic refinement focused on clarity, flow, and confidence.
The Result:
The updated website feels more intentional, more trustworthy, and easier to use.
Visitors are now guided naturally through the site with clear messaging, stronger visual hierarchy, and consistent calls to action. The experience better reflects the team’s expertise, local knowledge, and client-first approach while supporting real business goals like inquiries, consultations, and listings engagement.