Online students often feel less connected to campus culture. The SBE wanted to change that by creating a graduation celebration that recognized online learners with the same ceremony and pride as in-person students.

How:

  • Followed SBE and SUNY branding guidelines for a cohesive identity.

  • Designed with clarity in mind, ensuring busy graduates and family members could quickly find essential details.

  • Incorporated interactive elements like QR codes to merge digital convenience with physical presence.

Impact:

These materials not only structured the event but elevated the experience for online students and their families. The celebration strengthened community bonds and reinforced SBE’s commitment to inclusion across all student populations.

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CCT - Multimedia Campaigns